Sally and Darren Hastings relocated from the South East in 2005 to take over the running of Myrtle Lodge guesthouse in Mablethorpe.

They left their jobs and sold properties in Hertfordshire, seeing the guesthouse as the ideal opportunity to run their own business as well as continue Sally’s career in hospitality. With initial guidance from Darren’s father and after a successful season renting the guesthouse, the couple bought the business and have since continued to build up a large number of regular guests as well as attracting new visitors.

Having a star rating gives visitors reassurance that accommodation has been independently assessed and has achieved a recognised level of quality. Only businesses that have received a star rating can feature in many tourist board guides and websites.

Darren said the Council’s support had proved invaluable: “The process of getting a star rating is quick and straightforward and I would encourage other guesthouse owners to apply because it really recognise the good work going on to improve holiday accommodation along the coast.

“VisitBritain initially sent through an information pack, giving us a clear understanding of the rating scheme and what to expect. They then had an anonymous visit from an assessor who stayed overnight. After checking out, the assessor introduced herself and spent some time with Sally and Darren looking around the other rooms and talking through what she had found. The assessor awarded a 3 star rating there and then.”

“The process of getting a star rating is often misunderstood with some businesses expecting to see an ‘inspector’ with a clipboard looking for reasons to fail you.”

“Some people get stressed about the assessment, but we knew we were doing a good job. The assessors are human beings and are there to help businesses to become part of the scheme. We like to strike up a relationship and work with them.”

Sally sees the assessors as a source of valuable feedback and guidance. “They visit hundreds of properties every year and know exactly what today’s visitors are looking for. You can test out ideas and ask for their suggestions.”

Myrtle Lodge is located in the heart of Mablethorpe, close to the town’s shops, restaurants and in easy walking distance of the beach. The accommodation includes 12 bright and freshly decorated rooms, most of which are en suite, a spacious dining area and friendly bar. Two of the rooms are ground floor and have been purpose-built to be accessible, with level access from the large adjacent car park, which has dedicated disabled bays.

Sally and Darren took over Myrtle Lodge from Darren’s father in 2005. Sally and Darren are looking forward to a busy year ahead. After maintenance work and extensive re-decorating over the winter period, the guesthouse re-opens at Easter for the 2008 season. Sally and Darren pride themselves on providing a quality and friendly experience. “We want guests to feel welcome and relaxed. We offer comfortable, good quality rooms, a friendly atmosphere and we will do all we can to make sure our guests have the very best experience during their stay in Lincolnshire.”

Myrtle Lodge is open from Easter to end of September and over the Christmas period. Rates range from £22-£25 per person, per night, with discounts for families and weekly stays.

For more information go to www.myrtlelodge.co.uk or call 01 507 472 228.