Business & Community Stronger together

The Mablethorpe Area Partnership was formed in 2010 by merging the Mablethorpe and Sutton Chamber of Trade (MASCOT), and Mablethorpe Tourism Forum.

Though originally formed as a CIC with a view to employing a member of staff, the CIC was dissolved in 2018 in order to reduce costs.

MAP 2018 Love Local Awards

MAP will soon be inviting nominations from customers and community groups for their Love Local business awards in the following categories:

  • Most Innovative Community Project
  • Business Environmental
  • Community Environmental
  • Great Coastal Hospitality
  • Great Accommodation
  • Great Coastal Produce or Product
  • New Business
  • Great Coastal Day Out
  • Young Employee
  • Volunteer of the Year
  • Coastal Retail

Check back here in August for a nomination form. See MAP's Love Local Awards 2018 leaflet for more details.


Chair: Helen Mathews (Poplar Farm)

Vice Chair: Gareth Rowlands (Holivans)

Secretary: Adrain Benjamin (Sutton on Sea Residents Association)

Treasurer: Janet Stubbs (Woodthorpe Leisure Park)

Scrutiny Officer: Graham Parkhurst (Parkup Solutions)

Minutes Clerk: Stepanie Carruthers (Inner Beauty, holistic and beauty therapist)

Liz Coldicott: (Mablethorpe Learning Centre)

Richard Smith: (Lincolnshire Aquapark)

Mission Statement

"The Mablethorpe Area Partnership vision is to provide a strategic drive for a stronger economy and better future for our coastal area."


The objectives of the Partnership are:-

Examples of some of our successful projects so far include:-

Mablethorpe & Sutton on Sea


Sutton on Sea